Chennai: Global ecommerce software platform Assembly on Monday said it has acquired Chennai-based PipeCandy , making it the first Indian vertical data-as-a-service (DaaS) company to be acquired by a US entity. Financial details of the deal were not disclosed. This marks Assembly’s seventh acquisition, other significant acquisitions by the company include Helium 10, Refersion and […]

Myntra launches spotlight initiative ‘Brand Fest’ to increase customer engagement
New Delhi: Online fashion retailer Myntra on Thursday announced a spotlight initiative ‘Brand Fest’, to feature a specific brand every month, offering new collections and deals. Under this initiative, the retailer will host emerging labels and international brands on its platform. In addition to deals and offers from brands, Myntra will host influencers on its […]

‘Us Weekly’ Launches Ecommerce Site With Celeb-Inspired Products
Us Weekly , the celebrity and entertainment news brand, announced this week it’s launching a celebrity-inspired commerce platform called UsNow.com At the site, trend-seekers and fans can explore and purchase more than 250 celebrity-inspired products from 35 brands. The products cross several categories, including fashion, wellness, beauty and home. New items will be added frequently. […]

Must-have eCommerce mobile app development features to elevate your business to the next level
E-commerce is one of the fastest-growing industries, which means it’s essential for you to stand out from your competitors. Customer trust and loyalty start with a dependable mobile application in the eCommerce world. It’s not enough to have a great shopping experience on your website; it’s essential to engage your customers and make them feel […]

3 Tools to Connect with Journalists
Link building is getting harder. Good links are difficult to obtain because seemingly every website is after them, overwhelming publishers with link requests . One of the few link-building tactics that remains effective is journalist outreach. Journalists are usually receptive to article ideas and pitches. The key is suggesting a compelling topic, one that’s worth […]

5 ways to use Instagram in eCommerce Conversion Funnel
5 ways to use instagram in ecommerce conversion funnel 1 eCommerce has been picking up traction all over the world. A large percentage of all goods sold are now sold through the internet. Using social media sites to sell goods is an increasingly popular move that has been allowing companies to make full use of […]

Film and ecommerce plans for Church Fenton
Plans for further investment and jobs at the film studios in Church Fenton have been submitted to the council. The multimillion pound development of the former RAF base in North Yorkshire was approved in 2019, but further planning permission has been submitted which will mean more studios and a major e-commerce operation. Create Yorkshire has […]

Meet the serial entrepreneur who started an AI-powered global ecommerce accelerator
Kolkata-born serial entrepreneur Somdutta Singh divides her time between India, the US, and Dubai. In this interview, she opens up about founding Assiduus Global Inc. and her plans to make the ecommerce accelerator into a billion-dollar business. Somdutta Singh never wanted to follow suit; she aimed to carve out a profession of her liking. Born […]

eCommerce Sellers Need Bespoke Insurance When Selling Goods Sourced Internationally
Small business owners looking to mitigate the risk within the business that is their life’s work want to have some authority in the insurance purchasing process, but today, they have none. When they start shopping for or acquire small business insurance, they soon discover that they don’t have much purchasing power — and that traditional […]

TikTok’s ecommerce arm sets up shop in Malaysia
TikTok Shop, the ecommerce arm of the global short-video app, has rolled out its online shopping platform in Malaysia. Photo credit: Unsplash Business owners in the country can start signing up to sell goods using their TikTok accounts. The platform, which can recommend products to its mobile app users, charges a 1% payment service fee […]