Myntra launches spotlight initiative ‘Brand Fest’ to increase customer engagement

New Delhi: Online fashion retailer Myntra on Thursday announced a spotlight initiative ‘Brand Fest’, to feature a specific brand every month, offering new collections and deals.

Under this initiative, the retailer will host emerging labels and international brands on its platform. In addition to deals and offers from brands, Myntra will host influencers on its M-live and M-studio platforms to amplify customer engagement , it said in the press release.

“Through this initiative, brands will be able to showcase their fresh and latest collections to shoppers independently, while also creatively engaging and communicating the brand story to the customer. Myntra Spotlight and Brand fest are initiatives that reinforce our commitment to showcase the best of international fashion to our fashion forward consumers,” said Jayanti Ganguly, Business Head – International Brands and Marketplace at Myntra.

The first brand to feature is Swedish fast fashion brand, H&M. The brand will showcase its summer collection along with its offerings from H&M Home. Earlier this year, H&M announced the launch of H&M Home in India, under which the retailer sells home decor, furnishings, dinnerware and more.

Lately, Myntra has been focusing on building a portfolio of international brands. Recently, it launched Italian denim brand, Freesoul on its ecommerce platform. Until now, the company has partnered with several fashion brands including Tommy Hilfiger, Louis Philippe, Mango, Forever 21, Marks & Spencer, Nike, Puma, Crocs, and more.

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