TikTok’s ecommerce arm sets up shop in Malaysia

TikTok Shop, the ecommerce arm of the global short-video app, has rolled out its online shopping platform in Malaysia. Photo credit: Unsplash Business owners in the country can start signing up to sell goods using their TikTok accounts. The platform, which can recommend products to its mobile app users, charges a 1% payment service fee to merchants.

TikTok Shop aims to support small businesses that have not yet set up physical stores due to high investment costs, the company said in a statement.

Ecommerce income in Malaysia jumped 17.1% in the third quarter of 2021 compared to the same three-month period in 2020, said Darren Quek, TikTok Malaysia’s strategy operations manager, citing government statistics.

“This shows that more Malaysians are shopping online, and we want to tap into this market to make it more convenient for our creators to reach their buyers, and vice versa,” he added.

See also: Explaining TikTok’s ecommerce bet in Southeast Asia

TikTok Shop officially entered Thailand, Vietnam, and Malaysia in February, where it has been hiring local teams.

Following its Malaysia launch, the company has been rolling out sales campaigns for local shoppers.

Editing by Miguel Cordon and Eileen C. Ang(And yes, we’re serious about ethics and transparency. More information here .)

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