Fourth Annual Index Rates the Best and Worst Performing eCommerce Technology 3 rd Parties
PALM SPRINGS, Calif., March 01, 2022 –( BUSINESS WIRE )– Yottaa, Inc. , the leading cloud platform for accelerating and securing eCommerce digital experiences, today announced at eTail West the publication of the latest version of the company’s annual index on the performance of 3 rd party technologies used on online retail and brand websites. The ” 2022 eCommerce Technology Index ” is designed to help retailers research new innovative features for their sites and understand the impact 3 rd party technologies can have on site performance and digital experience. Yottaa, a sponsor of eTail, where the top minds in retail meet, collaborate and learn about what’s disrupting the industry today and what’ll change tomorrow, can be found in booth 311 in the eTail expo hall.
Accelerated by the rise of digital engagement during the last two years, eCommerce is finally meeting a new era of technology adoption. Innovative 3rd party technologies, such as live chat, ratings and reviews, and personalization, enable brands to make their sites more experiential and more profitable. However, all this innovation does have a cost: 3 rd party technologies, without optimization, slow down page loads leading to higher bounces, lower conversions, and poor digital experiences.
The 2022 eCommerce Technology Index examines the site performance impact of close to 1,000 of the most widely adopted eCommerce 3 rd parties. The data in this report was collected over the course of a month (January 2022) representing 4 billion page views, and more than 788 billion 3rd party resource timing events
from the 1,500 eCommerce sites using Yottaa’s digital experience optimization solutions. As part of its platform, Yottaa’s 3rd Party Knowledge Base is a comprehensive repository of 3rd party data that grows with every […]
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