Is Google Making Another Push Into Ecommerce?
Google is reportedly gearing up for another strong push to conquer ecommerce. Here’s what you need to know to get prepared. A report from Bloomberg suggests Google getting ready to take another run at retail giant Amazon with a renewed determination to conquer ecommerce.
Ecommerce is a “division [Google] has tried and failed to figure out many times before,” the report reads.
If Google is getting serious about ecommerce again, why would it work out any different this time?
For one, there’s a new VP in charge since the last time Google made a strong push into ecommerce.
Prabhakar Raghavan, a senior Vice President at Google who oversees Search, Maps, and Ads, gave everyone a glimpse of his vision at this year’s Google I/O conference.
Raghavan’s influence over Google’s retail strategy dates back to his promotion in 2020, which is around the time Google got rid of the fees it used to charge for online purchases.
Bloomberg describes Raghavan’s vision as “anti-Amazon.” Retailers have to pay Amazon to use its website as a storefront, whereas Google has recently started letting businesses run shopping ads for free.
Free shopping listings sounds like an effective way for companies to get in front of customers, but are customers conditioned to using Google as a place to purchase products?In this article we’ll look at whether Google can realistically compete with Amazon in the retail space. Then we’ll discuss what this means for businesses and what they can do to prepare for an ecommerce push from Google. Google’s New Ecommerce Strategy Showing Promise There’s early signs that Google’s new approach to ecommerce is working.Google recently revealed in an earnings report that ecommerce advertising contributed to a 43% increase search revenue in 2021.Advertisers are ready to embrace the direction Google is headed in, but what about customers?Google reported last year that over […]
Click here to view original web page at www.searchenginejournal.com
I am a robot. This article is curated from another source (e.g. videos, images, articles, etc.). For the complete article please use the link provided to visit the original source or author. Content from other websites behaves in the exact same way as if the visitor has visited the other website.
Warning: The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of MichelPaquin.com.