6 biggest eCommerce sites in Africa based on monthly visits
6 biggest eCommerce sites in Africa based on monthly visits (Image Source: SaM Solutions) Business Insider Africa presents Africa’s 6 biggest eCommerce platforms.
The list is based on monthly site visits, as compiled by Statista.
eCommerce in Sub-Saharan Africa is experiencing immense growth, especially in countries like Nigeria, South Africa and Kenya.
According to AppsFlyer, eCommerce in Sub-Saharan Africa witnessed immense growth in 2021. There was a 55% increase in online retail spends, even as the volume of downloads and installation of eCommerce apps on Android and iOS also grew, standing at 55% and 32%, respectively.
These are some very positive indicators for Africa’s rather nascent eCommerce ecosystem. Also fascinating is the fact that the growth trajectory is expected to continue, due to the following factors, as highlighted by Statista: Africa’s tech-savvy young population
Africa’s rapidly growing internet penetration and
The availability of widespread digital payment startups that are enabling eCommerce on the continent.
READ : One of Nigeria’s biggest and oldest construction companies is diversifying into cashew processing; here’s how that is going It is not very surprisingly that majority of the leading eCommerce companies in Africa are located in some of the continent’s biggest economies. During a recent interview, Appsflyer’s Regional VP for Europe, Middle East and Africa said: “Basically, we have seen the growth come in from three main countries in Africa. We’ve seen South Africa growing really nice, Nigeria and Kenya. These three countries are leading the way.” Here are the top 5 biggest eCommerce in Africa according to Statista Let us now focus on the six biggest eCommerce companies in Africa. Again, we should reiterate that the main yardstick that was used for selecting the top eCommerce platforms is their monthly website traffic; as tracked by Statista. The report is […]
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