Fair pricing, the war in Ukraine, ecommerce budgets: 5 interesting stats to start your week
We arm you with all the numbers you need to tackle the week ahead.
Consumers want brands to focus on fair pricing amid inflation
More than half (57%) of consumers want brands to support them through the cost of living crisis by keeping prices “fair”, according to a survey of 2,000 adults.
Fair prices are desired more acutely by women than men, at 62% compared to 52%. Meanwhile, the number of consumers aged over 55 who want brands to keep prices fair is more than double the number of 18- to 34-year-olds (72% versus 36%).
Consumers are also keen for brands to freeze prices on value range products or services (36%), offer more value for money promotions (33%), reward existing customers’ loyalty (30%) and increase the number of promotions they offer (28%).
At the other end of the scale, consumers are least in favour of brands trying to support them through high inflation rates by trying to entertain them or make them laugh or smile (5%). This is five times more unwanted among the older generations aged 55 (2%) than by those aged 18 to 34 (10%).
Meanwhile just 8% want brands to engage directly with them to develop new solutions and only 10% want brands to offer affordable customer finance.
Source: IPA/Opinium Three-quarters of Brits want brands to do more to help Ukraine British consumers expect brands to take an active stance on the war in Ukraine, with three-quarters (74%) of British people wanting brands to do more to help.There is also a strong expectation among British consumers that brands will speak out against the Russian invasion of Ukraine. More than three-quarters (77%) of those surveyed think brands should voice their opposition to the invasion.The expectation that brands should not remain silent during the Ukraine war is particularly strong among British […]
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