Google Could Give Tipping Point to India’s Open Commerce Digital Network
Bit by bit, in India, the open network gains adherents, with Amazon firmly in the crosshairs.
And it might be the case that at least a few other nations follow suit, should India’s government-backed grand eCommerce shift take root.
Especially if Google opens the open network with critical mass, chiefly through the tailwinds of software and payments functionality.
We contend that Google can indeed provide that critical mass, considering the fact that, per Statista , Android has nearly 96% market share in India.
In the connected economy — choose your country — it is the device, after all, coupled with digital wallets, that brings consumers fully onboard to buy pretty much anything from anyone.
As noted in this space in recent months, India’s open network for digital commerce (ONDC), represents a government-backed effort to push back on the dominance of U.S.-based eCommerce giants such as Amazon and Walmart.
Read also: India Launches Digital Marketplace to Compete With Amazon, Walmart’s Flipkart
Platforms and Payments In terms of the mechanics, there’s a cross-functionality that should appeal to merchants and consumers alike — and that can, in essence, tighten those stakeholders’ relationship so that they’d crowd out Walmart and Amazon. That’s because buyers and sellers will be able to connect and transact with one another regardless of app – with particular emphasis on smaller businesses. Any app that is registered with the network will see several products from several sellers at once. Reuters reports that the open network has already been seeing an influx of banks, which are examining the idea and execution of “buyer” platforms to help facilitate trade.And against that backdrop comes the news that the platform wants to see 900 million buyers and sellers in place through the next five years.There are any number of new entrants intent on gaining (more than) a […]
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