Today in Data: Consumers Want Personalized eCommerce
Today in data, research shows that a sizeable percentage of online shoppers want to have a personalized experience.
Data
45%: Portion of consumers who say easily finding the product they want influences their interest in tailored online shopping
34%: Share of consumers uninterested in personalized shopping because of cost concerns
3 in 10: Number of shoppers who are “very” or “extremely” likely to prefer merchants offering tailored online shopping
⅔: Portion of consumers interested in tailored shopping experiences
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