Mirakl Empowers Online Marketplaces to Scale Faster and Curate Better Through the Acquisition of eCommerce Personalization Vendor Target2Sell, A New Payout Solution, and Multiple Product Extensions

With the launch of One Creditor, online B2B marketplaces can act as the central creditor for all transactions

New FastTrack Onboarding and Seller Matching in Mirakl Connect allows online marketplaces to easily add thousands of relevant, curated, high quality third-party sellers in minutes

BOSTON and PARIS, April 28, 2022 /PRNewswire/ — Mirakl , the industry’s first and most advanced enterprise marketplace SaaS platform, today announced the acquisition of eCommerce personalization vendor Target2Sell , accelerating online marketplace growth by making it easier for customers to discover and purchase the products they want from automatically vetted and curated third-party sellers. Mirakl has also announced Payout, a new solution for enterprise marketplaces that dramatically simplifies the financial complexity of international expansion, to be released with early access in the second half of 2022. The new solutions will broaden Mirakl’s unmatched ability to provide online marketplaces the technology and expertise necessary to scale without limits.

In addition, Mirakl is introducing new Marketplace Platform capabilities, including new AI-powered Product Data Mapping and Customer Care Intelligence, that take the quality of marketplace customer experience to the next level. Mirakl is also announcing FastTrack Onboarding to accelerate the activation of sellers and the integration of their catalogs in Mirakl Connect. And with the introduction of One Creditor, a new platform business model, Mirakl customers will be able to meet the needs of large corporate buyers with a single transaction.

Unlocking Curation at Scale with Target2Sell
The marketplace model makes it possible for digital commerce businesses to deliver increased value to their customers through vastly expanded assortments reaching more than 100 million products, competitive prices, and an exceptional buying experience. However, one of the most common challenges for new marketplaces is maintaining brand identity and personalized customer experiences while dramatically scaling those assortments. Marketplace success depends on […]

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