Meet the serial entrepreneur who started an AI-powered global ecommerce accelerator

Kolkata-born serial entrepreneur Somdutta Singh divides her time between India, the US, and Dubai. In this interview, she opens up about founding Assiduus Global Inc. and her plans to make the ecommerce accelerator into a billion-dollar business.

Somdutta Singh never wanted to follow suit; she aimed to carve out a profession of her liking. Born to doctor parents from Kolkata, the first-generation entrepreneur has launched several ventures over the years.

“Although I was born into an archetypal Bengali family, where I would have been expected to follow my doctor parents’ footsteps when it came to choosing a career path, I chose otherwise,” Somdutta tells HerStory . She adds, “At a very early age, I had decided this was not the life and future I would want for myself. I wanted freedom of choice. I wanted to travel the world and have a better work-life balance. I was determined to break tradition and chase my dreams.” Her latest startup, Assiduus Global Inc — an AI-powered cross-border ecommerce accelerator — helps direct-to-consumer (D2C) brands launch, scale, and grow across ecommerce marketplaces and geographies by enabling their digital commerce through end-to-end distribution and supply chain management. Entrepreneurial journey

In 2016, she started Assiduus after running a few D2C private labels, including Amplicell, The Real Boss Lady Beauty, Biotevia and Irotica , which she wanted to list on global marketplaces like Amazon and Walmart. Somdutta Singh, founder of Assiduus Global Inc. Elaborating on the challenges, Somdutta says, “It helped me understand the key challenges of growing a brand beyond certain geographies. There were challenges of regulations, integration, and language because each platform behaves differently across geographies and is compelled to follow local laws and regulations and rules on data security, etc.” “I realised that cross-border was a huge challenge that people needed to sort, and […]

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