Which device drives the highest ecommerce conversion rates for US retailers?

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For US retailers, ecommerce conversions are increasingly taking place on mobile phones . As of Q3 2021, their conversion rate has grown to 2.2% over the past year, while desktop computers , the dominant device, saw their rate drop to 3.7% . This suggests that retailers’ social commerce efforts may be paying off, and that 2022 will bring more viral shoppable content.

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