Reliance joins calls for govt to tighten e-commerce rules: Report

Indian retailer Reliance has called for tighter regulation of marketplace e-commerce platforms to ensure such websites treat all sellers equally, four sources told Reuters.

While India’s biggest retailer, with more than 12,000 stores, expanded its e-commerce operations in recent years, Reliance still lags market leaders Amazon and Walmart’s Flipkart, both of which it counts as key rivals.

At a closed-door government meeting on Tuesday, Reliance told officials that India needed special regulations to ensure “non-discriminatory” treatment of sellers on marketplace websites, three of the sources with knowledge of the talks said.

Reliance did not name any company, the sources added, although its remarks chime with calls for greater regulatory oversight in India of ecommerce giants Amazon and Flipkart.

An Amazon executive said during the meeting that the company had taken note of concerns raised by the retail trading community, one of the sources said.

Amazon and Flipkart did not immediately respond to requests for comment.India’s small retailers have in the past alleged the U.S. platforms give preferential treatment to select big sellers in which they hold discreet financial or business interests.The US companies deny this, saying they only run marketplaces connecting customers with independent sellers.Traditional retailers raised concerns during Tuesday’s meeting, which was called […]

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