Newcomer aggregator Ecommerce Brands snags $40M in equity, debt to deploy eCaaS model

Image Credits: Ruslan Grumble (opens in a new window) / Shutterstock (opens in a new window) Ecommerce Brands is one of the newest consumer brand aggregators to emerge in a crowded space and aims to integrate with to support the backend needs of brands as they scale.

The Atlanta-based company officially kicked off in September 2021, helmed by founder and CEO Mark Bickenbach, who previously served as a business unit president of The Home Depot and CFO of its website, and board chairman Jim Jacobsen, former CEO of RTIC Outdoors and co-founder of

Today, it announced a $40 million investment, with $10 million in equity led by Bearing Ventures, and $30 million in debt. Mark Bickenbach, founder and CEO of Ecommerce Brands. Image Credits: Ecommerce Brands, a company providing end-to-end e-commerce services, brought in its own funding round, a $98 million Series B last August for its software, services and infrastructure for businesses to scale online.

Bickenbach told TechCrunch that Ecommerce Brands plans to acquire direct-to-consumer brands, integrate them on and grow them in revenue and profitability, something that previously would have only been done on marketplaces.

“Direct-to-consumer brands are limited in a number of ways, including scaling their […]

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