Headless Ecommerce 2.0: Handling Platform, Mid-Market Issues

In two years, there’s been a flurry of investment and innovation in ecommerce driven by what McKinsey termed “ the quickening ”—a 10-year adoption to online retail in a three-month span . Although many innovations are forecast to change the ecommerce landscape, one leads the early-stage VC cash grab: Headless ecommerce. This is seen in the funding announcements that occurred last year.

Headless ecommerce is a separation of a site’s front end (what customers see) and the back end (where inventory and APIs live). The investment thesis for headless ecommerce: Ecommerce platform costs decreased, opening the field to mid-market brands—increasing the market’s size.

DTC continues to grow as customers go “online-first”—an opportunity for enterprise-level change.

Ecommerce customers are willing to invest in performance, as speed improvements result in outsized ROI for online brands .

Headless ecommerce solutions deliver better performance and faster time to market than their monolithic brethren. This drives adoption away from integrated platforms, toward high-performance alternative front ends.

The supporting data for points 1-3 is solid. The online retailer market exploded, especially in the mid-market, where they’re springing up faster than ‘90s dotcoms. The DTC story continues for enterprise brands, as they build stronger online relationships with […]

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