Asked to name the ten biggest global ecommerce platforms, most people would suggest Amazon or eBay, perhaps the Japanese giant Rakuten or maybe a big Chinese name like TMall, JD or Pinduoduo. They probably would not think of a brewer.
Remarkably, though, when ranked by gross merchandise volume — the total sales value of goods sold through a particular marketplace — the world’s tenth largest player is now a platform called BEES. It is part of AB InBev, the world’s biggest brewing company , the owner of beers including Budweiser, Stella Artois and Corona. Even more remarkable is that it was launched at the end of 2019, is therefore only 18 months old and has been rolled out in just 17 countries. On Friday last Continue reading
The Flash Sale.
£1 a month for 12 months.
Ends soon. View offer Already a subscriber? Login
I am a robot. This article is curated from another source (e.g. videos, images, articles, etc.). For the complete article please use the link provided to visit the original source or author. Content from other websites behaves in the exact same way as if the visitor has visited the other website.
Warning: The views and opinions expressed are those of the authors and do not necessarily reflect the official policy or position of MichelPaquin.com.