Why Single Sign-On (SSO) for Your eCommerce Site Is a Must for Conversions!
Happy Wednesday,
Did you know that 32% of consumers in the U.S., and 49% in Latin America, would leave a brand they love after a single bad experience?
That’s even more concerning when you consider that there were over 1,800 data breaches in 2021 — breaking the previous record of 1,506 from 2017!
Customer Identity and Access Management (CIAM) solutions, such as Single Sign-On (SSO) functionality, are vital for protecting your customers and your business. Consumers expect a secure, streamlined, and satisfying experience with your eCommerce store, and custom functionalities like SSO can facilitate that journey.
Single Sign-On enables your customers to use a single set of login credentials to access multiple accounts. You have probably used this feature signing up for Online Software Solutions as well as Amazon Pay, Apple Pay, and more.
Sounds simple enough, but this is one feature that boasts several benefits, such as:
1. Enhancing data and account security: By minimizing the number of required logins, you reduce the likelihood of data breaches (such as those that occur from shoulder surfing, for example). Furthermore, your clients can recognize suspicious login requests if they know they’ve already accessed their account via SSO. Finally, using a trusted authentication method, such as Single Sign-On, communicates to your clients that their data and account access are secured.
2. Improving the customer experience: Enhanced security already supports a more satisfying customer experience. However, when your clients can quickly access their accounts, place secure orders, and transfer between their profiles, they’ll learn that your eCommerce store is their most reliable and efficient option. 3. Boosting your conversion rates (CVR): By now, you’re probably ahead of me, but with secure and simplified access to their data, their account information, and your sales funnel, there is less standing between them and conversion. Even better, they can feel […]
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