Pinterest might not be the first social media platform you think of for ecommerce marketing. But with 478 million active users and a unique image-search algorithm, it’s the perfect place to introduce products to new audiences.
Pinterest is a product discovery tool that taps into consumer desires. The platform exists to help users find the best ideas for projects or purchases. But ecommerce success requires the right content that’s unique to Pinterest.
In this post, I’ll explain how Pinterest can help sell your products and grow your brand. Why Pinterest?
Unlike other social platforms, Pinterest aims to connect users with content, not people. It’s a visual discovery engine for ideas and inspiration. It merges social media with a traditional search engine that generates relevant results based on user input.
Content on Pinterest comes in two forms: boards and pins. Both should include product keywords. Pinterest Boards
Boards save, collect, and organize pins. The best boards have a specific theme and purpose to attract followers. Merchants should create organized boards that categorize products using plain, descriptive keywords.
Ruggable is a direct-to-consumer producer of interior rugs. It’s a compelling example of how an ecommerce business can utilize Pinterest boards to sell products. Ruggable’s boards address home decor. Each uses a simple, descriptive name and offers an easy way to see the rugs in context. Sample names include “Bedroom Decor Ideas” and “Beautiful Entryway Ideas.” Both are likely search terms from users looking for new decor ideas and inspiration.
Naming boards after actual search terms help users find your products, which, in turn, elevates your Pinterest search engine rankings. Moreover, descriptive board names can help rankings in Google and other non-Pinterest search engines. Research the keywords used by likely customers — and competitors. Ruggable’s Boards address home decor. Each uses a simple, descriptive name and offers an […]
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