How To Use Email Marketing To Grow Your Ecommerce Business
A few days ago, I decided to do a little online shopping for myself (And no, it wasn’t any for clothes or shoes)
I ran out of supplements, and it was time to order a new batch.
However, I decided to try out something new this time around. I was going to try out new stores and see what they had.
In my search for something different, I stumbled across a beautiful website. The layout was beautiful, the product descriptions were more than captivating, and I am pretty sure they were doing good for themselves.
As I do with every website I visit, I scrolled down looking for a way to enter my email address, but I ended up not finding anything.
And this made me sad because this business is leaving money on the table.
Irrespective of how beautiful and well-optimized your website is, it is a proven fact that only 15% of viewers will buy the first time they visit the store
And this is something many e-commerce business owners do not know.People tend to buy from your brand when they feel connected to it. At that point, they trust that you have their interests in mind.What better way to accomplish this than through email?In this article, we’ll talk about the best ways to write email copy for e-commerce so that your marketing strategy will have a higher impact on your bottom line.Before we begin, it is important that we understand what email marketing really is What is Email Marketing? Email marketing is the process of using email to send direct messages to potential or existing customers. It is still considered one of the most effective types of marketingAn email copy is a type of direct marketing that uses emails to promote products or services. The purpose of these messages can be to […]
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