It’s no secret that the majority of businesses online work within an eCommerce framework: a company has products or services to sell and customers who want to purchase them in a few simple clicks. But regardless of the demographics of your clientele, eCommerce SEO strategies are crucial for boosting sales and attracting new customers.
Today, we’ll delve into eCommerce search engine optimization and how your business can leverage these insights to grow your customer base and revenue.
The Ultimate Guide to eCommerce Search Engine Optimization (SEO)
Considering the sheer number of websites that exist, all vying for attention, one of the toughest hurdles is getting seen on search engine results pages. You have to do everything possible to ensure that customers are exposed to your products or services and can find you when they search. You can have the best website in the world, but it doesn’t mean anything if people don’t know about you.
Most people ( 92% ) lean towards Google as their search engine of choice, so it’s essential that you target the keywords potential customers search. That way, your website, and your content appear as relevant answers to their questions. If you want to be ranked near the top, you’ll have to focus on SEO best practices.
Keep in mind that Google doesn’t reveal exactly how their algorithm ranks websites since many aspects of the ranking system for organic search results are confidential, but they’ve revealed enough to help SEO experts put together a list of best practices.
Know Your Business Inside Out
This might seem like a no-brainer, but it is a crucial part of improving your eCommerce website and your SEO. By knowing your products or services, you’ll be able to determine your target audience. Then, it’s just a matter of learning more about your audience […]
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