How to Overcome the Challenges in B2B eCommerce Integration

With irreversible changes brought into our world by the pandemic, every sector of the industry has undergone an evolution to grow and thrive in the post-COVID-19 world. The B2B market has also seen similar significant changes. Gone are the days of in-person sales, and in their place, we now have the rise of the B2B eCommerce platforms. B2B eCommerce platforms provide the accessibility and comfort of seamlessly making purchases online from digital stores. However, with the increasing volume of online B2B purchases, businesses require more flexibility and scalability from the platform. With the need for expanded functionalities from B2B eCommerce websites, the need for its integration with other core technology systems of an organization is higher than ever. However, the specialized resources and technical prowess needed for it means most companies fail to implement it successfully. The benefits of B2B eCommerce integration can provide several advantages to a company, but the challenges of developing an integration from scratch are a huge roadblock. What is B2B eCommerce

Before we delve into the challenges of B2B eCommerce integration and how to overcome them, we need to first understand what B2B eCommerce is. In simple terms, B2B eCommerce is the process of marketing and selling products through online transactions between businesses. Traditionally B2B sales took place through face-to-face sales, but through an eCommerce platform, order processing is digital, which is more convenient for customers and improves buying efficiency and effectiveness for wholesalers, manufacturers, and distributors. With both B2B buyers and sellers preferring the new digital way of doing business, B2B eCommerce is here to stay and will continue to be one of the most booming sectors in the years to come. The Challenges to B2B eCommerce Integration

The benefits of operational flexibility, reduced time to market, and sustainable business scalability make full-stack […]

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