How a panwala’s son built one of India’s best eCommerce marketing agencies

In the era of the Indian startup boom, Indian entrepreneurs are proving that the concept of entrepreneurship is not reserved for business school graduates only. We often hear about billionaire entrepreneurs and successful businessmen who began with substantial financial backing but some entrepreneurs take the leap from humble beginnings and make it to the top. One such inspiring entrepreneurial figure is Biplab Poddar, the founder of Oxedent , who received his business lessons not from any business school but from life.

Born and brought up in Nakkati Gachh, a small village near the city of Cooch Behar, West Bengal, Biplab was not fortunate enough to enjoy the financial security of a well-to-do family. Biplab spent most of his childhood days as a regular Indian village kid without any proper schooling or career guidance. Things started to change only when he bagged a scholarship and shifted to Tufanganj, a small block town in Cooch Behar district, to study science in his higher secondary classes.

Without any formal coaching or academic guidance, he was able to crack the West Bengal Joint Entrance Exam and joined Kalyani Government Engineering College, one of West Bengal’s most-reputed engineering colleges. However, it was yet another beginning of a new phase of struggle. In a completely alien environment, away from his home and without any financial support, he faced a new set of challenges. He had to raise money from the people from his village and distant relatives to afford the admission fees and hostel stay. “I had to coax my hostel cooks to act as my local guardians to sign on the hostel sheet and I even could not buy the blankets and bedsheets to sleep in,” he recalled.

It is a no brainer that it was not a life that a 17-year old dreams of but Biplab […]

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