Four ways ecommerce websites can integrate apps into the customer journey
(Image credit: Tank)
The ecommerce landscape is constantly changing for retailers, and with it, are the ways in which consumers shop.
More consumers than ever are shopping online, and with that ecommerce websites need to up their game.
The modern consumer is no longer doing all of their online shopping on a desktop or laptop. In 2021 alone, 58% of all online visits to ecommerce websites came from smartphones , according to Contentsquare . Ensuring that your brand has an app that benefits the customer journey and is fit for purpose is absolutely critical.
Customers want and expect a smooth and consistent brand experience when it comes to doing their online shopping, and brands need to meet this demand.
It’s no longer good enough for brands just to have the right items, at the right price with a below-average digital product. And a huge part of that digital product is having a usable app that integrates with your website. Why multi-device continuity crucial to ecommerce sites
Customers want ease of access, and when it comes to online shopping, even more so.
Ensuring your customers have a smooth pathway from, choosing their items to checkout boasts a number of benefits, including greater conversions and this is where multi-device continuity comes into play.Multi-device continuity involves the ability of a customer to be able to open up your app and pick up exactly where they left off on your website. No lose of items from your basket, and for the retailer, a greater chance of conversion and less risk of cart abandonment..In July 2021, research from Salecycle put the latest cart abandonment rate at over 80%, with 26% abandoning carts due to ‘long or complex processes’. Difficulty at checkout is costing brands and allowing the user to shop and transition from different devices is a key step […]
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