Dropbox Shop and Creator Ecommerce
Last year, Dropbox released the beta version of Shop, its new digital download commerce platform, giving content creators a lightweight ecommerce store aimed at downloadable products.
Dropbox Shop entered its public beta in April 2022, and more recently, the company has started to invite creators to build a shop and sell. Dropbox Shop is the storage company’s foray into ecommerce focused on helping creators sell digital downloads. Creator Ecommerce
Dropbox Shop addresses a trend in commerce, an explosion in the sale of creator-made ebooks, music, art, video, templates, code snippets, and courses.
Creators are the entrepreneurs of the engagement economy. Creators connect to consumers, build digital relationships, and eventually sell digital products and services.
Khemaridh (Khe) Hy is an example. Hy spent 15 years as a Wall Street executive, including over eight years as a managing director at BlackRock, a multinational investment firm that manages trillions of assets. Khe Hy transitioned from Wall Street to being a creator. In an interview , Hy said that he had earned as much as “seven figures” in a single year but was not satisfied with what he was doing for a living.
Hy became a creator, focusing on productivity. He hosts live, four-week courses. He blogs at RadReads and has an associated newsletter.
Another example is Thomas Frank, who grew a large audience on YouTube, also concentrating on productivity. Like many creators, he generated income from sponsorships — think influencer marketing — and platform ads. But more recently, he has been selling digital templates for Notion, the project management and note-taking software.
The Notion template Frank sells — called “Ultimate Brain” — is a downloadable bundle. The sales process is identical to a typical checkout process on popular ecommerce platforms. However, it does not require the management of physical inventory. Thomas Frank’s Ultimate Brain for Notion template […]
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