Five must-haves of a conversion worthy ecommerce website
Date published
30-second summary:
Getting traffic to a website can be difficult, so you need to make sure that visitors are as likely to convert as possible once there
Quality site search implementation can increase conversion rates by 5-6x, and including elements like CTAs or a system that accounts for spelling mistakes can have a considerable impact
When working with an online store, think about category pages like aisles and sub-categories like shelves within those aisles
Breadcrumbs can not only help enhance the user experience but also improve rankings as they help search engines understand how your site structure and relevance
By many estimates, there are over twelve million ecommerce websites on the internet. That’s a lot of online stores, covering a lot of different niches. Getting traffic to these sites is one of the main struggles for businesses, so it’s important that once someone does land on the website, they have the best chance of converting as possible.
At the end of the day, it doesn’t matter how good the rest of your site is, if the commercial pages are poor then you may be throwing leads away.By ‘commercial pages’, we mean anything that leads to the generation of revenue, like the product, category, and service pages – even the checkout. What may seem like a minor change can have a huge impact on revenue for these pages.For example, would you have guessed that simply adding a video to a product page would make users 144 percent more likely to add a product to their cart?In this article, I take a look at five ways ecommerce websites can take their traffic – but most importantly, conversions – to the next level. We’ll start with the largest, and most underappreciated one, first. 1. Prioritise your site search According […]
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