eCommerce Funnel Analysis: A Step-by-Step Guide

If you’re just starting out as an entrepreneur (or solopreneur), hearing terms like “funnel analysis” can stress you out if you don’t understand them. We understand how it must feel to be bombarded with all sorts of terms related to sales, UX, marketing, UI, and whatnot—that’s why we’ve created this article to help you understand and find everything you need to know about an ecommerce funnel and how you can optimize it to get more sales from your customers in the long run. Without further ado, let’s get started! The Basics of the Sales Funnel

Let’s start at the very beginning—what exactly is a sales funnel? A sales funnel helps you keep track of what’s going on in your website – this will help you understand your customers’ behavior, and also understand conversion rates.

A conversion funnel analysis lets you understand how many visitors on your website turn into customers, and how many turn into repeat customers who keep visiting and purchasing your product more than once.

Generally, this funnel analysis is used by marketers (or yourself, if you’re a one-man business) to know what the customers are upto when they visit your website, and if the website is successful on the whole.

It’s called a funnel because one action leads to the next, until you eventually are able to make a sale. Here’s a step-by-step guide of how the sales funnel works in an ecommerce site:

> Visitor lands on your page – the funnel analysis begins when a visitor lands on your website. You’ll be able to see their actions on your website using a tracking pixel – this will also help you with marketing in the future.

Visitor views a product – you’ll be able to get an understanding on which products your visitors take an immediate interest […]

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