A/B testing, also known as split testing, is a method of comparing two versions of a web page to see which one performs better. By running an A/B test, you can improve your website’s conversion rate and make more money. — By arrangement Increasing sales on your ecommerce website can be a challenge, particularly in the highly competitive world of online retail. However, there are plenty of ways to do this, whether you’re looking to reach more people or to make your customer experience more seamless and enjoyable. Here are five ways to optimise sales on your ecommerce website.
5 Ways to Optimise Sales on Your Ecommerce Website
1) Reduce shopping cart abandonment
Reduce shopping cart abandonment by using images and videos. Make sure your product photos are high quality and that you also have videos showing your products in use. This will help potential customers see your products in detail and get a better sense of what they’re buying. You can also offer customer service chat options. Offering live chat as an option for your customers not only provides instant customer service, but it helps with sales as well. Also, make checkout easy and fast. A majority of online shoppers abandon their carts because the checkout process is too long or difficult. Try setting up a ‘One Click Checkout’ system to make things easier for them.
2) Use heat maps and scrollmaps
By understanding how users interact with your website, you can make changes that encourage them to buy your products. Heat maps and scrollmaps show you where users are clicking and scrolling, respectively. This information can help you make strategic changes to your website layout, calls-to-action, and more. For example, if you notice a lot of people click the New Arrivals tab but not many continue to the product page for the […]
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