Press Release – Te Whare Hukahuka
The largest Indigenous eCommerce training company in the world – Ka Hao i te Ao – proudly announces that Julia Meriana Wikeepa was named the second-place winner of the Highest Earner Award (with business experience). Attesting to the principles … The largest Indigenous eCommerce training company in the world – Ka Hao i te Ao – proudly announces that Julia Meriana Wikeepa was named the second-place winner of the Highest Earner Award (with business experience). Attesting to the principles Ka Hao instils in its students, and the unwavering application of them in order to attain success.
A major issue for businesses is identifying a target audience. Many new entrepreneurs imagine themselves as their ideal customer, and this often leads to crickets on Grand Opening day.
When Julia, affiliated with the Ngati Awa tribe (iwi), started Hā Habit, she wanted to incorporate Māori vibes with a product proven to reduce stress and anxiety. She worked with her brother, a graphic designer, to develop its iconic design, and from there, the Hā (breath) pendant was born.
She knew there was a need for her product because she came to the idea out of a personal need. The problem, however, is that like most business owners she wasn’t sure how to find customers or communicate its story and benefits in a way that resonated with others.
“Hā means ‘to breathe’ in Māori; Hā is [our] life force. Hā is energy. The breathing tool helps people slow down their breath through self-regulation. Whenever a person is experiencing a trigger, they take a deep inhalation and exhale into the Hā pendant signalling a calming sensation throughout the mind and body,” Julia explained.
With so many people needing products and tools like Julia’s it can often be hard for entrepreneurs to narrow things down to […]
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