How Any Indigenous ECommerce Businesses Can Reach Their Milestones

Press Release: Te Whare Hukahuka

Ka Hao i te Ao, the world’s prevailing Indigenous eCommerce training company, proudly announces that Awhina Te Aue Murupaenga was named the Highest Earner Award (without business experience). She demonstrates that any goal can be achieved with some guidance from Ka Hao and a bit of entrepreneurial determination. Te Tai Tokerau (The Northland region) of New Zealand was the first to be settled by missionaries, meaning the iwi (tribes) of the area were the first to pick up the bible. Unfortunately, many Māori traditions were put down.

“I was teaching the art of Tukutuku in school during Matariki (Māori New Year) or Te Wiki o te Reo Māori (Māori Language Week), and parents would ask, ‘Where can I get the resources to do that.’ So it took me a long time to find all the resources, and I had the idea that I could sell them as packages. I made some samples, reviewed them with my iwi elders, and sold them to family and friends, at cost, all for feedback. It went well – they were able to construct it correctly based on the instructions and resources provided.”

When Awhina founded Whatu Creative in April 2021, she actualised a significant milestone along her mission to establish a cultural renaissance in the Northland region. Through Tukutuku, traditional Māori weaving, she wanted to promote Māori artwork that would decorate indigenous homes and their marae. Her iwi affiliations are to Ngāti Kuri, Ngāti Kahu, Te Rarawa and Ngāpuhi.

“It is well known that the far north doesn’t have many traditional marae (Māori meeting houses) – meaning they are not fully carved and adorned. We only have a handful of adorned marae here in the far north,” Awhina explained the motivation behind starting her business, “part of my mission is to […]

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