Tennis player James Blake PiWheel.
New Delhi [India]/Dubai [UAE], February 8 (ANI/PR Newswire): This data has been sourced from (https://piwheel.com) PiWheel’s eCommerce tools and is meant to enlighten the marketing efforts of brands and advertisers.
“A few months ago, I read a meme that asked, who was responsible for your digital transformation? The CEO, CTO or Covid-19. This got me thinking; the pandemic did not only affect human interaction, and work, it also affected what we buy and where we buy it from,” says Maher Ghazal, CGO at PiWheel. Brands like Samsung have realized the importance of these changes in behaviours as Samsung’s SVP announced how its phones are adapting to a pandemic world from an interface, functionality, and aesthetics point of view.
There was no single body that pulled data of the top growing and declining categories to deliver a holistic view of the rapidly evolving eCommerce. So, PiWheel set out to gather this information via its tools and provide some interesting insights about consumer behavioural changes.
To start, PiWheel’s analysis unsurprisingly shows that India’s eCommerce sales grew at 19 per cent. While diving into it, the global retail disruptions had to be considered. From the shipping backup to the great resignation, to the chip shortage, these factors were evident when pricing and availability were investigated but that’s a topic for another article. Let’s have a look at the fastest growing and declining categories and the top eCommerce shakers.
Fastest Growing Categories
Home entertainment and improvement categories led the top growing category list as people are still spending more time at home.
Fashion and personal care categories that saw a decline the prior year such as Men’s Fragrances (+268 per cent) and Boys’ athletic shoes (+208 per cent) have also picked up as people started to enjoy out-of-home activities.Fastest Declining CategoriesMany categories listed here such […]
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