Ecommerce in the Netherlands: €30 billion in 2021

Ecommerce in the Netherlands was worth 30.6 billion euros in 2021. This is a 16 percent growth when compared to the year before. As a result, the online share of total spending by Dutch consumers rose to 31 percent.

In 2020, Dutch consumers spent 26.6 billion euros in online stores, which was a growth of 7 percent. The total amount of online purchases grew 27 percent, to 335 million. That growth was less pronounced in 2021 with 13 percent, reaching 373 million online purchases. Consumers getting used to spending online

The data come from the annual Thuiswinkel Markt Monitor, an ecommerce study conducted by the Dutch national ecommerce association It shows that the growth in online spending was stronger in 2021, while the growth in the amount of online purchases was stronger in 2020. ‘The growth in online spending was stronger in 2021.’ “Online growth was once again fueled by the corona measures, such as the closure of non-essential stores in the first quarter and the end of the fourth quarter. As a result, consumers have again made more online purchases this year, and it is striking that the total amount that a consumer spends online has also increased: from 1,900 to 2,180 euros, an increase of 15 percent. Consumers are getting used to spending more and more money online. We expect that consumers will continue to buy online this year, but the growth will again take the form before the corona pandemic,” said Marlene ten Ham, director of

The fact that consumers are getting used to buying online is also seen in the share of online in the total spending of consumers, which reached 13 percent in 2021. In 2020, that share was at 11 percent. The online share in total spending on a yearly basis grew from […]

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