Today in Data: Walmart Boosts Livestreamed Shopping, Macy’s Won’t Spin Off eCommerce Division, Promos Get Personalization

Macy’s announced during its Q4 earnings report that it won’t spin off its eCommerce sector. Plus, Walmart will schedule social media-based livestreamed selling, and SheerID is working on “invited personalization” to verified eligible recipients for retail promotions .


39%: Share of Macy’s total 2021 Q4 sales that came through digital channels

700+: Number of Macy’s brick-and-mortar stores

4,700: Number of Walmart giant supercenters in the U.S.

8: Number of social media platforms where Walmart sells products

14.5%: Increase in eCommerce in January 2022, according to the U.S. Department of Commerce

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