The one-stop-ecommerce-shop: how Klarna is striving for ‘super-app’ status
After a difficult period for Klarna, laying off 10% of its global workforce and grappling with ongoing criticism of the BNPL model, the company is moving beyond financial services in a bid to become a one-stop-shop ecommerce app // After a difficult period for Klarna, laying off 10% of its global workforce and grappling with ongoing criticism of the BNPL model, the company is moving beyond financial services in a bid to become a one-stop-shop ecommerce app.
// On Monday, the BNPL giant announced that it was launching a new feature on its app, enabling consumers to keep track of all their online purchases, not limited to those made via Klarna, with product images, prices, order and delivery status and parcel tracking information.
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