Marketers tend to talk a lot about brand identity . But what does it actually mean? It’s one of those things that, if it’s working, you don’t notice it. You only really spot it when it’s not there. It’s about the kind of vibe you want your business to convey; how they come across to the public and potential customers.
Many brands spend years building up their identity. Think about Etsy smoothies, for example. They are famous for having a quirky, light-hearted brand identity. It suits their business model and is reflected in everything, from their ads to their small print.
Conversely, a call center service business might have a more professional approach. This may include compliance with international business standards as it is more appreciated in the industry. Branding has always been a vital part of marketing. And it’s just as important when it comes to ecommerce.
Relatively speaking, ecommerce is still in its infancy compared to other business structures. And, naturally, potential audiences are much more significant. Not only this, but competition is fiercer than ever before. Because of this, it can be challenging to produce a strong brand identity for ecommerce businesses that will have a real impact.
That said, there are some sure-fire ways to get you well on your way to creating a strong ecommerce brand identity . First steps
Here, we’ll cover everything you should consider at the very start of your ecommerce branding. Before you start, you’ll want to have checked off everything on the following list. A clear plan will ensure you have direction, and this will serve as a guide for you and your team. Establish Values and Identity
Before building the more specific aspects of your ecommerce brand, you’re going to need to figure out what those features will represent. Think about the […]
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