Ecommerce platforms should publish negative ratings, restrict low-rated products from re-listing: Survey
In the survey, 90 percent of consumers who shop on e-commerce platforms responded negatively when asked if a product with a large number of low ratings and negative reviews, should be allowed to re-list without a review of the issues.
About 58 percent of consumers in a survey said their negative ratings and reviews were not published by e-commerce platforms. Ninety percent of the respondents argued such platforms should restrict low-rated products by sellers from re-listing as another product, according to a survey conducted by community social media platform LocalCircles.
The survey results come at the back of the government’s announcement to develop a framework for keeping a check on fake reviews posted on e-commerce websites in a bid to protect consumer interest.
The consumer affairs ministry along with the Advertising Standards Council of India (ASCI) held a virtual meeting on May 27 with stakeholders, including e-commerce entities, to discuss the magnitude of fake reviews on their platforms, before making the announcement.
In the survey, 90 percent of consumers who shop on e-commerce platforms responded negatively when asked if a product with a large number of low ratings and negative reviews, should be allowed to re-list without a review of the issues.
Only 2 percent said “Yes, they should be permitted to create a new listing of the product if they choose to” and 8 percent did not have an opinion. The question received 11,624 responses.
LocalCircles conducted the national study to understand consumers’ experience with reviews and ratings on e-commerce sites. The survey collected 69,500 responses from over 38,000 unique consumers located across 284 districts of India.
Among the respondents, 63 percent respondents were men, while 37 percent respondents were women. 44 percent of respondents were from tier one, 34 percent from tier two, and 22 percent of respondents were from tier three, four, […]
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