Twitter Is The Latest Social Media To Attempt Ecommerce – Twitter Shops 1 Twitter, one of the original big social media sites is now the latest to throw its hat in the ring of eCommerce as they have announced Twitter Shops. Whilst currently in an experimental beta stage they are looking to tweak the feature through the year and start rolling it out to more and more merchants.
With the likes of Facebook , Instagram and TikTok all having some hand in the eCommerce space it makes sense that Twitter would eventually follow suit. Below you can see the full update from TikTok themselves regarding TikTok Shops. Twitter Shops – More Space To Shop
“Today, we’re launching a beta experiment for the newest member of the Twitter Shopping family: Twitter Shops .
With Twitter Shops, merchants can handpick a collection of up to 50 products to showcase to shoppers on Twitter. The feature, which is free to use, gives people the chance to view products from the profiles of their favorite brands, so when you talk about and discover products on the timeline, you can now browse them on Twitter, too.
When you go to the profile of a merchant that has Twitter Shops enabled, you’ll see a “View shop” button just above their Tweets. When you tap the button, it will open up that merchant’s shop, where you can scroll through items. When you’re ready to purchase, you can click on the product of your choice which will open an in-app browser where you can learn more about the product and checkout on the merchant’s website.
While our Shop Module allows merchants to showcase up to five products directly on their profile, Twitter Shops gives merchants a larger, fully-immersive space to highlight a longer catalog of products.
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