Startups to watch – the 'Dark Horses' of 2022

Alexandra Constantinovici of T he Paypers details on what startups we should keep an eye on in 2022 and beyond, as well as what trends tie in with these young companies.

When you want to find out what’s ‘cool’, you better turn to what each generation’s youth are doing. This axiomatic truth lives its best life in the ecommerce payments ecosystem as well. In the past couple of years, we’ve been putting this market segment under a magnifying glass, looking to see what the newcomers are up to, in order to confirm established theories and learn from their strategies.

So far, year after year, we’ve set our eyes on companies that proved to become unicorns and established names on the market for the following iteration of this overview. In this edition’s Startups to Watch roundup, we will be focusing on a couple of representative names for the startup segment that seem to ride the wave of innovation in full force.

With the total ecommerce market worth approximately USD 4.89 trillion (and growing rapidly), according to Shopify, this year’s picks speak volumes on the existing booming trends such as Buy Now, Pay Later, A2A Payments and the refinement of payments infrastructure. Europe – the land of regulatory opportunity

Key focus: A2A payments

Lithuanian fintech kevin. has been on everyone’s radar (including ours, in the 2022 edition of the Who’s Who in Payments Report) in the last short couple of years. With A2A still in its infancy when it comes to infrastructure and adoption into ecommerce, the market was ripe for systems built around APIs that were easier to integrate into physical stores. As Pavel Sokolovas – Founder & COO of kevin. explained to TechCrunch, Account-to-Account is a cheaper process and ’so we had a huge opportunity to solve [integration and expansion issues], […]

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