Is quick commerce a sustainable business?

This category of work force had already been exposed to the risk of accidents the day affluent folks like us began enjoying the convenience of home deliveries. The clock cannot be turned back on this. (Photo: Mint) 10-minute deliveries are the flavour of the season. Making the model viable will be a herculean task

The last mile delivery cost for quick commerce companies is likely to be twice that of the regular ecommerce platforms. Smaller the order size, more the number of trips required.

BENGALURU : This is absurd! It’s going to put undue pressure on the delivery personnel, who are not employees and who have no benefits or security, who have no bargaining power with Zomato,” Karti Chidamabaram, a member of Parliament, recently tweeted.

He followed this tweet with another one: “This is a 10-minute-long gamble with a gig worker’s life”.

On 22 March, Zomato announced a 10-minute food delivery plan, bringing the idea of quick commerce and that of road safety back to centre stage.

Zomato had anticipated such questions around the safety of delivery personnel and had put out a detailed note describing why safety wasn’t being compromised. This didn’t cut any ice with the audience and social media went ballistic.

After cryptocurrency, quick commerce has been the flavour of the season. Besides the higher risk of road accidents, a second debate, and one that is perhaps more important, involves the need for such an offering—is the need real or contrived?

All new ideas were probably scoffed at when introduced for the first time, including by those who swore by them after they were successful. Probably, there is an element of this in the response to quick commerce. It certainly fulfils a latent need, but the question I’ll try and answer here is whether a large and sustainable business can be […]

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