YouTube Gets a Bigger Shopping Cart: Pacts With Shopify, Expands Live Ecommerce Tools to All Creators

YouTube Gets a Bigger Shopping Cart: Pacts With Shopify, Expands Live Ecommerce Tools to All Creators

Rafael Henrique/SOPA Images/LightRocket via Getty Images YouTube already soaks up billions of hours of the world’s attention. Now the video giant also wants to hoover up a bigger piece of consumers’ online purchases. Looking to grease the ecommerce wheels, the platform is introducing new tools within YouTube Studio’s Shopping tab so that creators can more […]
GUEST COMMENT Ecommerce changes everything for international trade. Governments need to climb aroad

GUEST COMMENT Ecommerce changes everything for international trade. Governments need to climb aroad

Peter Martin, managing director of digital commerce agency There is a long and storied history of governmental trade commissions helping their domestic companies to sell products overseas. When it comes to dealing with local legalities, putting brands in touch with buyers and distributors and sorting out supply chains, they’re either experts themselves or know exactly […]
SEO: 4 Ways to Surface Shopify Pages

SEO: 4 Ways to Surface Shopify Pages

Internal linking is one of the best ways to improve organic search rankings by passing link equity across the site and helping search engines (and humans) access deeper pages. Last week I shared internal linking plugins for WordPress. Here’s how to improve interlinking on Shopify. 1. Collections Collections are built-in functionality on Shopify to organize […]
eCommerce Personalization Leader, Argoid, Launch Shopify App

eCommerce Personalization Leader, Argoid, Launch Shopify App

Argoid Product Recommendations Shopify App AI personalization specialists Argoid launched Shopify app, allowing customers easy access to their AI technology to increase sales and customer retention. We are here to disrupt the system, enabling and growing eCommerce players. We’re solving real, substantial shopper problems, giving them individualized experiences and product discovery” — Gokul Muralidharan SAN […]
Flip Raises $60M at $500M Valuation to Expand Discovery eCommerce Platform

Flip Raises $60M at $500M Valuation to Expand Discovery eCommerce Platform

Discovery eCommerce startup Flip raised $60M in a Series B funding round that puts its valuation at $500 million as the company expands its social commerce platform and strengthens brand relationships. The funding round was led by WestCap with participation from previous investors Mubadala Capital and Streamlined Ventures, bringing the company’s total capital raised to […]
Flip Raises $60M at $500M Valuation to Expand Discovery eCommerce Platform

Flip Raises $60M at $500M Valuation to Expand Discovery eCommerce Platform

Discovery eCommerce startup Flip raised $60M in a Series B funding round that puts its valuation at $500 million as the company expands its social commerce platform and strengthens brand relationships. The funding round was led by WestCap with participation from previous investors Mubadala Capital and Streamlined Ventures, bringing the company’s total capital raised to […]
Best Practices For Delivering A Great Streaming eCommerce Experience

Best Practices For Delivering A Great Streaming eCommerce Experience

eCommerce is booming and content creation and optimization of that content is integral to its success. During the last five years, it’s grown by 103% as a share of global retail revenue. Consumers are online and their expectations are shifting. Brands and organizations that deliver optimized streaming experiences can engage shoppers and drive more conversions […]