Retailers and Ecommerce Merchants Align with Evolving Consumer Purchasing Preferences by Increasing Acceptance of Mobile Wallet, Buy Now Pay Later and Social Media Payments
LexisNexis ® Risk Solutions unveiled the results of its 13th annual True Cost of Fraud ™ Study: Retail and Ecommerce, which examines current transactional fraud trends in the U.S. and Canadian ecommerce and retail markets.
The LexisNexis Fraud Multiplier™ – an estimate of the total amount of loss a firm occurs based on the actual dollar value of a fraudulent transaction – estimates that every $1 lost to fraud costs U.S. and Canadian merchants an average of $3.75 and $3.19, respectively. The study, a survey of 791 risk and fraud executives, shows that the cost of fraud for U.S. merchants increased 19.8% since 2019, rising from $3.13 to $3.75, with that figure reaching $3.36 in early 2020.
A similar trend followed for Canadian merchants, with costs increasing from $2.87 to $3.19 and fraud rising 11.1% since early 2020, which was the first year the study included Canada. Ecommerce merchants have the highest Fraud Multiplier at $3.85 for the U.S. and $3.45 for Canada.
Survey respondents also indicated that mobile commerce (mcommerce) continues to be associated with an increase in fraud attacks. Year-over-year changes in average monthly attack volume are relatively unchanged for those that do not allow mcommerce, but that figure is 52% higher in the U.S. and 101% in Canada among those that do.
More retailers and ecommerce merchants have implemented mobile channel transactions since the start of the pandemic to meet changing consumer behaviors and preferences. Many merchants indicated they now follow a mobile-first strategy of designing the consumer shopping experience around a consumer’s mobile web journey. Mobile wallets, buy now, pay later (BNPL) apps and social media payments enhance the customer experience. However, with that comes […]
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