Cooee platform raises £300k for personalised AI ecommerce application

“An emerging but potentially radical use of AI” has seen Cooee’s AI software-as-a-service (SaaS) platform – which helps app providers retain customers with personalised notifications – receive £300k in pre-seed funding. Cooee ecommerce application is app-based Cooee is a deep-tech platform that integrates in minutes with your mobile app/web to deliver unique, data-driven and immersive notifications. The user allows a marketer to create templates without the use of any design tool or software and combine it with machine learning algorithms to deliver one-to-one user engagement.

The low-code platform lets mobile app providers engage with and retain customers with data-driven one-to-one notifications resulting in revenue uplift.

Cooee is an example of ‘creative automation at scale’ – meaning the company uses AI to automate content creation. This is “an emerging but potentially radical use of AI, which has traditionally been used for more repetitive tasks”, the founders state.

The AI, combined with computer vision and machine learning, create unique engagements for every customer in real-time rather than the traditional approach of bucketing different users in finite segments and delivering campaigns on a fixed schedule.

Shwetank Tamer, Cooee’s CEO and founder, said of the opportunity: “Technology advancements have made it possible to create a website or a mobile app in minutes but there were no solutions that allowed brands to deliver data-driven user engagement with automation.

“We created Cooee with a mission to make data-driven user engagement possible, affordable and effective for ecommerce. Customers expect personalisation by default but most mobile apps struggle with multiple platforms, skillsets and technology, and thus are unable to engage and delight. Cooee partners, from left, are Shikhar Jain, co-founder and COO; Shwetank Tamer, founder and CEO; and Shashank Agrawal, o-Founder and CTO “Just a 5 per cent increase in retention can add up to an 80 per cent increase in revenue […]

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