78% of UK e-commerce websites’ search engines don’t work
Pic. Shutterstock Seventy-eight per cent of e-commerce websites in the United Kingdom are unable to convert shoppers due to their inability to “understand” natural language and thus, shoppers’ intent, according to the new benchmarking report by Klevu. Grenson, Halfords and Richer Sounds were identified as the highest among 50 UK e-commerce sites researched.
Klevu, the artificial intelligence and natural language powered technology solution, found that over three-quarters of the 50 retailers researched delivered zero or irrelevant results when presented with conversational queries. Only 20 per cent of retailers have the functionality to understand natural language and respond with products that were a precise match. Furthermore, a quarter were unable to handle misspellings by shoppers, with 75 per cent missing out on additional sales through relevant product recommendations on category listing pages — a strategy that doubled click-through rates for Finnish homeware retailer Eurokangas.
The report revealed that Grenson Shoes received the highest rating for best product discovery experience across all benchmarking criteria. The heritage footwear brand allows consumers to navigate easily using multiple clauses, natural language, and even spelling mistakes. It makes relevant product recommendations and allows consumers to pinpoint the exact product they are searching for quickly.
Complicated search queries are on the rise today as more consumers rely on voice search on mobile, which means that ecommerce retailers must be able to comprehend natural language and shoppers’ intent if they want to satisfy consumers. For example, searches for “best affordable” have grown 60 per cent globally according to Google. Understanding shoppers’ intent is critical for ecommerce retailers to remain competitive today as the spending landscape becomes more complex due to inflationary pressures and consumers use more complicated search queries to try to find what they are looking for online. However, most e-commerce sites are unequipped to understand shoppers’ intent, resulting […]
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