An ecommerce site needs to be exciting, yet sleek. Engaging, yet simple. Efficient, yet browsable. After all, shoppers assess your site’s visual appeal within 0.05 seconds of landing on a page. You have an incredibly short window of time to entice them to stay and shop.
Thankfully, most standard web design best practices also apply to ecommerce stores. Use lots of white space, enlist fonts that speak to the brand, apply contrast to ensure CTAs stand out, and so on.
But when it comes to ecommerce specifically, you must go beyond traditional design elements. Creating a site that optimizes the shopper journey is a more complex endeavor. Which Features Are Retailers Prioritizing?
As you embark on your own optimization journey, contextualize your strategy. In a recent webinar, we polled attendees to see how they were investing in technology.
When asked which of the following is on their ecommerce site features wishlist this year: 48% said personalizing their site
56% said enhancing site search capabilities
59% said speeding up or simplifying site experience
55% said adding personalized recommendations Ultimately, retailers are pretty evenly focused on these four key features. With that in mind, let’s explore some ways you can invest in these areas. Personalize Your Ecommerce Site Executing an awesome personalization strategy is a long game. Your ultimate goal is to know your customer better and better over time, and to use this knowledge to provide unique customer experiences by segment. But with the ability to personalize almost every feature of your site, you must identify ways you can start small with the most impactful low-hanging fruit, so to speak, and then grow over time.We would recommend you begin by providing personalized product recommendations. Use a shopper’s order history or recently viewed items to inspire recommendations. Display complementary products alternatives to items they […]
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