Image: NMedia / Depositphotos The rise of ecommerce online stores is always seen as an alternative to brick-and-mortar retail stores with the convenience of online shopping. However, the survival rates for a brick-and-mortar store being more than an ecommerce website will surprise you. According to Neil Patel , 90% of ecommerce startups fail within the first 120 days.
At the same time, the failure rate is 22% for brick-and-mortar stores during the same period. But does this mean the ecommerce industry is on the decline? Well, the answer is a resounding “no.”
According to Statista , total retail ecommerce sales reached an astounding $4.9 trillion worldwide and are expected to increase by 50% over the next four years, reaching $7.4 trillion by 2025. So, you can understand that market’s potential has no dent, but it is the ecommerce product or website that lets startups down. This analyzes the website and understands the reasons for failure critical to your business. Here, we will discuss some of the common reasons your ecommerce website can fail and how to stop them. Abandoned checkouts
Imagine you are trying to check for shipping charges of your favorite smartphone and accidentally click on buy? With a lousy checkout page, an accidental click will mean disaster. A checkout page is like that counter at the end of a supermarket where you will pay up.
Without optimal design, your checkout pages will drive the customers away from your ecommerce website. According to a report, 21% of customers leave a purchase due to the long and complicated checkout process. This makes the checkout process one of the most significant contributors to high cart abandonment rates.
So, what is the way out? The first step to avoiding accidental clicks and creating a seamless checkout experience for your audience is reducing the CLS score. […]
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