Ecommerce is one of the most profitable business models for aspiring entrepreneurs, and it’s an industry where female entrepreneurs are showing us how it’s done. The COVID-19 pandemic has supercharged the transition to ecommerce from brick and mortar, making it even more appealing.
But ecommerce isn’t without its struggles. All entrepreneurs have to take risks, and they make mistakes. In honor of Women’s History Month, we’re rounding up 3 of the most inspiring female entrepreneurs currently making history in ecommerce. Read on to soak up their wisdom and power your work with a healthy dose of inspiration. If these women can go from financial uncertainty to multi-million dollar businesses, so can you. Monique Lewis, Goodie Girl
Monique Lewis, a hair extension consumer, had been struggling with finding what she needed in the market. She used social media to confirm her hunch—that there was a hole in the market. This DIY market research gave her the data she needed to launch Boho Exotic Studio, which was later rebranded to Goodie Girl.
“One common trait among successful entrepreneurs is a sense of urgency—spotting a need and responding without hesitation in order to address and capitalize on it, even when that means taking a risk,” Lewis says. She jumped in immediately, quitting her job and putting everything she had into growing her brand. Lewis built her brand’s initial success by creating her own following on YouTube. “I am African-American, I’m European, and I’m Asian. So I have this really weird kind of hair texture, where it’s curly but it’s kind of straight. So I just really wanted someone to match hair extensions that look just like mine.” She made videos about her struggles, and she was shocked by how much traction she received. Other people were looking for solutions, too. By sharing her own […]
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