Editor’s note: This content is sponsored by Lazada and was produced by BrandRap, the sales and marketing arm of Rappler. No member of the news and editorial team participated in the production of this piece.
After years of building trust in the digital space, e-commerce is finally at a point where it is no longer described as an alternative source of profit but rather an essential driver for any business looking to expand their reach. After all, people are more keen to search products or services they want to buy through online channels now more than ever.
This is in no small part thanks to e-commerce platforms like Lazada who have been hard at work in demystifying the digital economy. Through their efforts, they have made the idea of running an e-commerce business easier to comprehend, and shopping online as casual as walking to a nearby sari-sari store.
Lazada, who is now celebrating their tenth anniversary, has changed the way online shopping works. And when the pandemic hit, they were one of the few who already had existing infrastructure that helped businesses beyond survival.
In this episode of Lazada Talks, Issa Litton picks the brain of subject matter experts who can help us understand how Lazada and other purveyors of the digital economy pulled this off, what has changed since then, how consumers and businesses are behaving in the online space, and the future of online selling.
Joining her on the virtual stage are Lazada’s own Carlos Barrera, Synagie’s Lester Cuneta, and Digits Trading, Inc.’s Howard Paw.
Carlos Barrera is the Deputy CEO of Lazada Philippines. Born in Madrid, Spain, Carlos graduated with a double degree in Business Administration and Finance from University Carlos III de Madrid (UC3M). Prior to joining Lazada, he was in the consulting industry for five years in Europe and […]
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