If there is one thing you can be sure of with e-commerce, it’s that it’s constantly evolving and 2022 is set to be no different. From 2020 to 2021, we saw a drastic transformation in the market, and we all learnt how important it is to e adaptable. Going into 2022, we’ve rounded up our top 10 things to keep an eye on so you can prepare for the new year. 1. Covid is still a consumer concern
With the recent reports of new variants and cases on the rise, Covid looks like it will still be a concern for shoppers in 2022. This will continue to impact consumer behaviour massively with the drive towards at-home shopping likely to continue as more people choose to shop online in the safety of their own homes. 2. More places to sell than ever
Everyone wants a slice of the e-commerce pie, with giants such as Instagram and Spotify entering the market as they become marketplaces for potential buyers. Customers want a seamless buying experience within the apps in their daily rotation. Browsing Instagram, see a jacket, buy it – all without leaving the app. Listening to your favourite artist? Get your hand on their new tour t-shirts. To capitalize on ecommerce in 2022, sellers should look at diversifying their sales channels beyond the usual marketplaces and utilize this change in the market. 3. The rise of AI-powered tools will only speed up
In recent years, the advantages that AI brings is being channelled into powerful ecommerce tools to assist sellers. This includes everything from software tools to dynamically price your products depending on demand, to automated chatbots that can sell directly to your customers through conversation. You should look to take advantage of the latest tools, automating where […]
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