Not all ecommerce businesses can turn side hustle into steady source of income. Discover top tips for promoting your online business...

Photo, Le Buzz. 3 Tips For Promoting Your Online Business

It seems like everyone is starting an online business nowadays, which makes sense in today’s climate. With so many eCommerce platforms and management tools, it’s never been easier to start your own venture and sell products to customers worldwide. But what do you know about promoting your online business?

Not every eCommerce business owner knows how to turn their side hustle into a steady source of income. The key is in how you promote your products. Unless you’re already famous, marketing is the only way to get your business out there and into the eyes of potential consumers.

So, if you’d like to make more money from your business, consider these promotion three tips.

Photo, Toa Heftiba. 1. Search Engine Advertisements

Search engines are the backbone of the internet today and are used by most internet users. By having your advertisements placed on the front page of searches, your products are almost guaranteed to be seen by a wider audience. And there isn’t a search engine that’s more better suited for boosting brand visibility than Google.

Google offers a platform that not only features businesses through search engine optimisation but also insightful analytical data that shows what customers are clicking on and what strategies your competitors use to rank.

Plus, Google is compatible with several software extensions available that help you appear on search engines. For example, if you use Magento 2 for your online shopping cart, the Magento 2 Google Shopping extension is designed to work with Google Analytics. A subscription cost is common with software like this but is generally more affordable than buying individual advertisements.Photo, Zyro. 2. Advertise on Social Media Most people are on some form of social media, so anything you post has the potential to spread far and fast. […]

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