Nine tips for boosting social e-commerce sales

Online shopping is on the rise and is quickly replacing traditional retail purchasing. By 2023, online purchases are expected to account for more than 22% of total sales. This is good news for internet retailers, but it’s more important than ever to make sure your e-commerce business stands out from the crowd with so much competition. The Good Marketer’s founder and director Tom Welbourne looks at how search engine optimisation affects your business’s visibility on the web.

SEO is great, but if you’re not doing it correctly, you could be losing out on potential sales. So here are things you should know about boosting social e-commerce sales. 1. Lagging On Quality Content Production and Distribution

If there’s one thing that isn’t in short supply on the Internet, it’s content. Your customers are inundated with information about your company and its competitors every day. So if you want to get noticed, you need to make sure your website is filled with high-quality content.

Not only do you need to produce fresh content, but you also need to distribute it effectively. This means publishing articles on other websites, submitting guest posts, and using social media to share your content with a wider audience. 2. Not Optimising Your Site for Mobile Devices

More people are now browsing the web on their smartphones than ever before, meaning you need to make sure your site is fully optimised for mobile devices. When your site isn’t mobile-friendly, it can be difficult for customers to complete a transaction on your website.

If you don’t have any eCommerce functionality on your website, you should still consider having a mobile version of your site. This will ensure that all of your customers have a positive experience when visiting your website regardless of what device they are using. 3. […]

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