Namogoo Launches the "Customer Journey OS" to Empower Brands to Deliver Autonomous Online Customer Journeys

Leading technology company unveils software that enables online retailers to scale by creating the perfect customer journey in real-time

HERZLIYA, Israel, April 07, 2022 –( BUSINESS WIRE )– Namogoo , the market’s only Digital Journey Continuity platform, today launched the first-ever “Customer Journey OS” (Customer Journey Operating System). Built for the next generation of eCommerce, Customer Journey OS is a revolutionary software platform that enables eCommerce teams to fully maximize their business potential by delivering hyper-meaningful journeys based on shoppers’ real-time needs and orchestrates all digital services running on the customer journey to work together in order to reach their goals. Customer Journey OS is automatically pre-populated with all the data points eCommerce teams need, simplifying the process of gathering, cleansing, integrating and standardizing disparate data streams and enabling them to execute the perfect online journey.

This press release features multimedia. View the full release here: Smart Insights are featured on the Customer Journey OS dashboard. (Graphic: Business Wire)

For eCommerce companies, the benefits of using Customer Journey OS to act as their digital journey central infrastructure are significant. While most retailers conduct shopper journey optimization via a wide array of tools and integrations, the disjointed nature of these tools slows the analysis significantly and usually allows for customer journey refinements to be implemented after the fact.

Customer Journey OS brings an entirely new approach to helping eCommerce companies craft the customer journey. The platform begins by automatically populating non-PII and intent data about the visitor, which is becoming increasingly important in delivering personalized journeys given the challenges surrounding global privacy regulations. It then syncs and standardizes all of the site’s data, integrations and tools, so they can be easily accessed and explored immediately. Next, Namogoo’s AI works in real-time to identify inefficiencies or areas for improvement to take immediate […]

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